• 8 May 2023
  • reading time 4 min.

The best giveaways and promotional items for events

Are you organizing an event? Do you have a stand at an exhibition? Then you may be looking for an original giveaway or nice promotional material to hand out. A goodie bag is also often one of the main components. In this blog we list a number of tips & tricks to help you on your way.

discover all trade show giveaways


Handing out physical gifts is still one of the best ways to increase brand awareness. An effective way to draw attention to your company or organization and to ensure that people remember your name. Moreover:


  • Customers are 2.5 times more likely to have a positive opinion of the company after receiving a physical promotional gift
  • 85% of recipients remember the company from which they received the gift
  • 46% of recipients have a more positive image of the company if the product is environmentally friendly
  • Promotional items are generally kept for years, so your company is in the picture for a long time

Source: Advertising Specialty Institute (2019 & 2020)



Good preparation…

... is half the work. This also applies to participation in or organization of a trade fair or event. It is important that you start arranging on time, especially if you depend on external suppliers. Also for your promotional gifts and giveaways, it is better to start orientating early, request quotes and make contact. Is that not working or did something come up? You can always contact us directly and we will discuss the possibilities together. Or take a look at the gifts that are suitable for express delivery.



Ensure consistent promotion

Recognition is extremely important in the world of marketing. Therefore, ensure consistency in your exhibition stand and the promotional material you use and distribute. If everything is done in your corporate style, little can go wrong. It looks professional and (potential) customers remember a well-dressed stand and promotional items with an eye for detail!




Look at the target audience

If you know who your target audience is, you can take a more specific at the promotional materials you distribute. That makes it easier to choose something that really matches the interests of your audience. For example, look at the sector, the theme/subject of the event or the average age of the visitors. You can also look at the season in which the event takes place.





Original, sustainable promotional items

The secret formula is: originality + added value (practical use) + recognizability = a great promotional item. Add a splash of sustainability to top it all off. You don't stand out with a blatant design, but with originality. Make sure you pleasantly surprise your (potential) customers!




Our tips:



Goodie bags

At most events, a goodie bag is often used as part of the promotional material. At Greengiving you can choose from many different types of goodie bags. The most popular are cotton bags and paper bags. Both types are often used as goodie bags. Not surprising, because they are made of renewable material and can be reused. The goodie bags can be printed on both the front and back, which means your company or organization is optimally visible!