The sustainable content calendar: 7 key days
For sustainable businesses, there are moments throughout the year that are perfect for sharing inspiring stories, strengthening your green mission and increasing engagement. But which days are truly relevant? And how do you turn them into valuable content? In this blog, we list the most important sustainable awareness moments.
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World Environmental Health Day
World Environmental Health Day highlights the connection between a healthy environment and people’s wellbeing. Use this day to show how your organisation contributes to environmental health. For example through sustainable materials, reduced emissions or responsible production. A thoughtful, eco-friendly giveaway helps make your message tangible and memorable.
Bike to Work Day
This day is perfect for promoting sustainable mobility. Encourage colleagues to cycle to work or spotlight employees who already do so every day. Sustainable bike bags, saddle covers or key rings make great giveaways for Bike to Work Day.
Green Friday
Green Friday is the sustainable alternative to Black Friday, focusing on making responsible choices and giving something back to the planet. Explain why you choose not to take part in endless deals and overconsumption. Reinforce your message with green gifts. Seed paper or seed bombs are playful ways to bring this theme to life.
Fairtrade Week & World Fairtrade Day
These days highlight the importance of fair trade and socially responsible production. Offer insight into the conscious choices your organisation makes in this area. Fairtrade products, such as Fairtrade cotton bags, fit perfectly as a concrete example.
International Plastic Bag Free Day
A day dedicated to reflecting on our plastic use. Show which steps your organisation is taking to reduce plastic waste or share practical tips. Reusable bags or bags made from recycled materials are a natural fit for this day.
World Refill Day
World Refill Day encourages the use of refillable products. Share the actions you take to reduce single-use packaging, for example by using reusable bottles, cups or mugs.
Global Recycling Day
This day underlines the power of recycling. A great opportunity to show which materials you reuse and how you organise recycling more effectively. Think of recycled pens or bags made from recycled cotton.
Leveraging sustainable awareness days helps you not only increase brand visibility, but also communicate your sustainability mission in a clear and powerful way.
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