How to choose the right thickness for a cotton bag?

Cotton bags are a popular and sustainable promotional gift. They are reusable and ideal for printing your design. However, one important aspect that is often not visible on product photos is the thickness of the cotton. This not only affects the appearance but also the durability of the bag. We’ll explain the differences between various thicknesses to help you, as a company, make the right choice.
Thin cotton bags (100-140 gr./m²)
Bags with a weight of 100 to 140 grams are the most common and often the most affordable option. These bags are lightweight, compact to fold, and cost-effective.
Lightweight bags are perfect for promotional campaigns, fairs, and events. Keep in mind that they may be fragile or translucent – something that’s not always apparent in product photos. Especially with lighter colors, the printing on the inside or the contents of the bag can sometimes be visible. So, consider the purpose of the bag carefully.
Recommended for: mass promotion campaigns with a focus on reach and low cost.
Standard cotton bags (140-250 gr./m²)
Bags in this category provide an excellent middle ground. They are sturdier, less translucent, and still affordable.
Many of our most popular bags fall into this category. They are ideal for businesses that are looking for a good balance between appearance, sturdiness, and price.
Recommended for: retail, goodie bags, starter kits, or as reusable bags for product sales.
Canvas bags (250-380 gr./m²)
If you’re looking for a premium look and a bag that truly lasts, canvas is the top tier of cotton bags. These bags are heavy, sturdy, non-translucent, durable, and easy to wash.
Many canvas bags feature a broader bottom and long handles. They are frequently used as shoppers or carrying bags for heavier products. Due to their quality, they remain in use for a long time, keeping your brand visible for a longer period.
Recommended for: premium corporate gifts, retail sales, gift packages, or merchandise.
Why the right thickness matters
The thickness of the bag largely determines how it feels and performs in practice. For purely promotional material, a lightweight bag is often sufficient, but if you want a corporate gift that will truly be used, a sturdier variant is the better choice.
Printing cotton bags at Greengiving
We offer a wide range of cotton and canvas bags, all of which can be printed with your logo, slogan, or design. Whether you’re looking for a simple giveaway or a sturdy canvas bag with a premium feel, feel free to contact us for more options. We’d love to help!
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